Well, the war has apparently become so heated that the New York Times' James Angelos covered it this weekend. I guess we'll file this one under all press is good press?
As a little background for those of you who have better things to do than follow the details of this sign war, Kennedy Fried Chicken put up a huge sign (pictured above), which ticked off the merchants on either side, Bedford Park Gourmet Deli and Rose Flower Chinese restaurant. They say the sign blocked their signs and, therefore, business went down. I know the numbers don't lie, but I don't really understand how that happened. In my mind, if I'm setting out for the deli for a cup of coffee, a bagel and a newspaper, a sign will not sway me to all of a sudden get fried chicken and biscuits. But hey, that's just me.
So now Bedford Park Gourmet Deli (who seem to have no plan to change their $10,000 sign, which they love) has bought a big ol' green sign for the chinese place to essentially give the middle finger to Kennedy Fried Chicken.
So that's the story. Of course hearing about how signs can really determine the success of a business, the BoogieDowner is now considering putting an awning outside the door of our apartment.
*Photo courtesy of Rob Bennett/NY Times*