In 2006 two lifelong Bronxites, Anthony Ramirez and and John Martin, were working for a South Bronx nonprofit and wanted to decorate their offices with positive images of the Bronx. Since they weren't able to find any, they decided to take matters into their own hands and formed Mainland Media, 'a unique small business aimed at changing outdated misconceptions of New York's proudest borough.'Anthony and John hired a helicopter and a photographer and took to the sky to capture stunning aerial images of the Bronx. They then used the photos from that day to create unique Bronx memorabilia such as mugs, t-shirts, hoodies, posters, prints, and postcards. All of the items are for sale on their website, www.bronxposters.com.
Their latest endeavor, www.fromthebronx.com, takes branding the Bronx one step further... It's a social networking site which they've developed specifically for former and current Bronxites to gather and share information.
John Martin explained Mainland Media's inspiration behind developing the site by saying, "We want www.fromTheBronx.com to be a resource for former Bronxites to get in touch, and keep in touch with their old friends, and to stay updated on what’s going on back in their home borough. We also want it to be a resource for community groups and active people in The Bronx today to network and share their thoughts and ideas— especially considering how quickly the borough is changing."
Good stuff!
~ErLu
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