"We want to break down the pervasive negative stereotype that persists," said Alec Diacou, who heads the campaign along with Dan Smith. BoogieDowner agrees with you, boys.
The "Yes The Bronx" Observation Tower will have a square glass complex perched atop a column, ringed with spiral stairs. With a $25 million price tag, the tower will be situated on the Manhattan-facing waterfront where the East and Harlem Rivers flow together. [T. Samuels]
This could very well become a tourist attraction. Or at least something positive that people talk about.
In any case, this tower is so futuristic that there is not even a rendering yet. In lieu of a rendering of the "Yes The Bronx" Tower, BoogieDowner has supplied a rendering of the Freedom Tower, because we're God-damned patriotic.