October 11, 2011 (Bronx, NY) – On Saturday, September 24, 2011, the Jerome–Gun Hill Business Improvement District celebrated the 10th anniversary of their highly anticipated free annual festival on Jerome Avenue between East Gun Hill Road and Mosholu Parkway in the Norwood section of the Bronx. Over 30,000 festival-goers enjoyed impressive performances by the Grammy nominated New Swing Sextet band, Latin sensation, Anayka, hip hop recording artists Tone da Rapper and Rob SALESE, and many other performers. The festival was hosted by Ray Raimundi from News 12 The Bronx, longtime MC and Harlem Lanes’ DJ, Krazy Rob, Artie Rodriguez of the Diamante Cable Show, and Sara Kana from the Grindtimenow.com Internet show. This year’s festival also featured an "old school" rapper celebrity basketball game, Disney Road Crew live appearances, world tournaments of Chess and Dominos, numerous merchandise vendors, and lots of great food.
The Jerome–Gun Hill BID, one of the 64 NYC BID's managed by Commissioner Robert Walsh of the NYC Department of Small Business Services, created the Jerome–Gun Hill BID Festival in 2002 to promote the businesses within the Jerome-Gun Hill BID and invite over 200 BID merchants, food & product vendors and corporations to showcase and sell their goods and services to Bronxites and fellow New Yorkers, focusing on neighborhood unity and drawing thousands of participants of all ages and backgrounds. The festival was also founded as a way to give back to the community and allow the community to celebrate the cultural diversity of the Norwood neighborhood and its rich historic past.
This event was sponsored by the Jerome-Gun Hill Business Improvement District (BID), Montefiore Medical Center, Healthfirst, The New York Daily News, Ridgewood Savings Bank, Radio Disney and many others. An Al Pizarro production, the event was also co-produced with Record Pool, Clearview Festival Productions and Marketing & Advertising Solutions (MAS).