A BD reader emailed and expressed her frustration that FD would literally be driving through the BoogieDown to deliver food, but not deign to stop in non-Riverdale Bronx nabes.
For some reason a Riverdale resident found it rather objectionable that the demographic hoi polloi of the Northwest Bronx would desire or could afford to buy groceries.
A quick call to Fresh Direct shed some light on the matter:
The customer service person I spoke to said that FD does not do market research into per capita income, or other such statistics to decide why and where to expand. In fact, he indicated that they generally respond to demand voiced through phone calls and emails. The end result of the call: Fresh Direct would love to service the Northwest non-Riverdale Bronx; we just need to ask them.
So I implore you, dear readers, to call FD's corporate number between the hours of 8am-5pm (718-928-1000) to request service to your part of the Bronx. You should also email FD on their website. Additionally, you can simply go to their website and create an account with your address - if enough accounts are created, they will extend services! To do this, first enter your zip code in the purple box at the bottom of the homepage that says "Find out if we're delivering to your neighborhood!" You will most likely be directed to a page that says "Home Delivery Not Available In Your Area." Beneath that message, enter your email. You'll be taken to a page that says "Welcome to Fresh Direct!" At the top of the page click on "New Customer? Sign Up." Enter all of your contact into here, and you've officially created an account.
Ansd lastly, make sure to join the newly formed facebook group "Bring FreshDirect to the NorthWest Bronx!!" (generously set up and run by BD reader Lis).
Not from the NW Bronx? Establish your own Facebook group (and still call and email FreshDirect), and be sure to let us know about it so we can update this post with links to your groups. FreshDirect made it very clear that they would love to service the Bronx, they just need to know about Bronxites' desire to be served!