An interesting post over on "We live in the Bronx, but" suggests that the Bronx deserves some positive self-promotion, ala Brooklyn's "Brooklyn: Believe the Hype" marketing signage. The anon blogger has even gone so far as to write a letter with marketing recommendations to Bronx Borough President Ruben Diaz Jr.'s office. Click
here to check it out. So far, "We live in the Bronx, but" has not gotten even a form response from the Beep's office.
Maybe if the letter recommended signage that said, "The notion that any job is better than no job no longer applies," the blogger would have had better luck getting a response from Diaz's office. Hey Ruben, how's that Kingsbridge Armory task force coming along? Any luck moving that unicorn factory along?
How in the world did I manage to link a post about marketing the Bronx to the epic failure of the redevelopment of the Kingsbridge Armory? What's wrong with me - why can't I just let go of the Shops at the Kingsbridge Armory idea? Maybe it's because of this story I recently read in the
New York Post (I know, usually we don't really take anything from the
Post seriously, but this well-informed piece was written by Candice Giove, who produces great Bronx work for the Village Voice and Riverdale Review):
Bronx cheerless: 320 applicants for 35 jobs in NYC's borough of 13% unemploymentI wonder if the 320 job applicants (many of whom are facing the prospect of soon-to-be-terminated unemployment benefits) who waited over two hours to be interviewed for 35 $8/hour,no benefit jobs at the Gateway Center's new Sketchers store would agree with Beep Ruben Diaz Jr. that "the notion that any job is better than no job no longer applies?"
Diaz's office should be better at responding to the needs of Bronx residents...whether it be by working to repair the badly damaged image of the borough (or at least responding to a letter with marketing suggestions), or finding ways to create JOBS for the huge number of Bronxites that are struggling to find work.
~ErLu